Move over Joe Wicks – a cookbook has just become the fastest-selling non-fiction book since records began. It’s also ninth in the UK list of fastest-selling books of all time, and five of those are Harry Potter.
Pinch Of Nom is written by Kate Allinson and Kay Featherstone and is the paper extension of their wildly popular social media accounts and website. The pair started posting recipes online when they noticed people going to weight loss meetings had no idea how to cook for themselves. Within two months of its launch, the couple’s Instagram page had 8,000 followers; now it’s just shy of half a million.
Their popularity shouldn’t be much of a surprise. Their recipes look mouthwateringly tasty, as well as being simple to cook, affordable low-calorie meals that fit with mainstream diet programmes like Slimming World and Weight Watchers, although they could just be enjoyed as part of a healthy diet.
While Allinson and Featherstone say they’re not affiliates of Slimming World, they use that system’s “syn” method to describe their recipes. Syn is just a way of signifying how bad a meal is for you – the more syns, the worse it’ll be.
To allow you to see what all the fuss was about, we’ve picked some of the more popular video recipes from their Facebook page. For the full recipes click through to Facebook and you’ll find a link to ingredients and written instructions on the Pinch Of Nom website. If these five whet your appetite, why not give the book a go? You can buy it from Amazon for £10.
Five Incredibly Popular Pinch Of Nom Recipes To Try Tonight
1. Syn Free Bacon, Onion and Potato Bake
It’s bake to basics with this three-ingredient dish. You’ll need some onions, a whole lot of bacon and 1kg of potatoes. The keen-eyed among you will clock the two portions of veg included on the plate at the end. Don’t spend all your time watching the cheese melt in the oven and forget those.
2. Syn Free Onion Bhajis
Watching this recipe you’re bound to think, “So when does it get hard?” Spoiler: It doesn’t. It’s just diced onions and sweet potato, mixed up with spices and egg, and baked in a cupcake tray.
3. Low Syn Beef Stroganoff
When you’re using low-fat versions of cream, it helps to have the knowhow to beef up the flavour in other ways. Thankfully, Allinson is a professional chef so she can introduce basic but effective techniques like deglazing. You thought creamy and healthy didn’t really go together? You thought wrong.
4. Syn Free Chicken Kebab
This video has stopped people walking past our desk in their tracks. Not only does it look delicious, that is one innovative use of a potato.
5. Syn Free Hunter’s Chicken
You’ve had a long week, so what better way to end it than with this victory dinner? Just put the chicken breast wrapped in bacon and spice-packed sauce in the slow cooker in the morning, then finish things off that night by blending the sauce and topping the chicken with cheese and grilling it until it’s golden.